March 21, 2024 — Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the brand experience. This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist. Read more…

January 29, 2024 — Most product teams commonly adopt a feature-centric mindset, finding them convenient for brainstorming, drafting requirement documents, and integrating into backlogs and ticketing systems. In this article, Andy Budd shows how fixation with features might be holding you back and how making a few small tweaks to your process could make an entire world of difference. Read more…

November 28, 2023 — In this article, Sasha guides you through crucial processes and factors to achieve a consistent brand presence across platforms. She offers an overview of the entire brand identity process, explores collaboration with UI teams, and provides essential details on the assets required for the successful implementation of a digital brand. Read more…

November 21, 2023 — Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users. Read more…

July 12, 2023 — Accelerate your organization’s growth and innovation with the power of Rapid Research. From inception to implementation, here is the step-by-step roadmap on how to build the program from scratch and uncover the untapped ROI opportunities waiting to propel your initiatives to new heights. Read more…

June 2, 2023 — Pricing a product or service is one of the more challenging aspects of product development. Pricing is an inexact science, and chances are you will not get it right the first time. But where do you even begin? Let’s explore the important considerations that go into product pricing. Read more…

May 17, 2023 — The process of upgrading large third-party packages in equally large organizations is rarely, if ever, as easy as running an npm update and calling it a day in this context. Joran Quinten shares valuable lessons from his team’s experiences in upgrading third-party code that affects codebases across the entire organization. Read more…

March 30, 2023 — Workshops are all about people: they involve people, are conducted by people, and aim to close the gaps in people’s communication. Slava Shestopalov shares a checklist with everything you need to keep in mind when running a workshop. Read more…

January 31, 2023 — Throughout a customer journey (particularly in B2B), there will be interactions that are primarily between two people rather than a human and an interface. In this article, Paul Boag explains why you cannot improve the user experience without considering the entirety of the UX journey. Read more…

January 27, 2023 — In this article, Rachel walks you through various ways that product teams can utilize to build relationships with customers. She will share some tips and tricks from her experience that have helped her nurture customer relationships and build better products. , and .

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